Many people over 35 want to start a YouTube channel…
But they stop themselves with this thought:
“I’m not an expert. Why would anyone listen to me?”
But here’s the truth:
❌ You don’t need to be an expert.
✅ You just need to be one step ahead of the person you’re helping.
People Don’t Want a Guru. They Want a Guide.
Think about it:
If you’re struggling with something — maybe burnout, belly fat, or money problems — do you want:
👨🎤 A perfect celebrity shouting down advice?
OR👥 A real person, just a little ahead of you, who understands your struggle and shows you the way?
Most of us want the second one.
Because we don’t want perfection.
We want someone we can relate to — someone who’s just been through what we’re going through.
💡 The Power of “I Just Went Through That”
Let’s say you’re 42, and a year ago you were stuck in a job you hated and finally started a small business from home.
You’re not rich.
You’re not famous.
But you’ve taken a few real steps forward.
👉 And that makes you valuable.
Because someone out there is still stuck in that job.
And they’re praying to find someone like you — someone honest, calm, and just a little ahead — to help them out.
YouTube Loves Real People Solving Real Problems
You don’t need:
🎓 A degree
🎥 A studio
👥 1,000 followers
What you DO need is:
📝 A real story
✅ A real solution you’ve personally tested
🎯 A real person in mind who needs that same help
That’s it.
When you show up and share what worked for you, you become a trusted guide — not because you’re famous, but because you’re relevant.
💸 You Can Get Paid to Help the Old You
That’s the secret behind small YouTube channels that make money:
They create content for the person they used to be.
🏋️ If you lost 30 pounds, talk to the old you who felt stuck in his body.
💰 If you fixed your budget after a midlife money crash, help others who are in that mess now.
🧘♀️ If you healed from burnout, guide others who still feel like they’re running on fumes.
That’s how your videos become real, relatable, and profitable.
You Don’t Need to Know Everything — Just One Thing That Helps
People don’t need your life story.
They need just one clear thing that helps them feel:
💡 A little more hopeful
🔧 A little more in control
🤝 A little less alone
That’s what brings in comments like:
“Wow, I needed this.”
“You described exactly how I feel.”
“Subscribed! I want more of this.”
And yes — that’s what brings in clients, buyers, and real income too.
✅ Here’s Your Action Step Today:
🧩 Think about a problem you solved in the last 6–12 months.
Something real. Something painful. Something practical.
Then ask:
🤔 What do I know now that I wish I knew back then?
🎬 How can I turn that into a helpful video or mini-series?
🙋 Who’s still stuck in that place and needs me to guide them?
Then start creating just for that person.
You don’t need to be 10 years ahead.
One step is enough.
📘 Want the exact strategy to start making money with a tiny audience — even with less than 100 subscribers?
🎁 Download your free ebook:
“10 Ways to Make Money on YouTube With Less Than 100 Subscribers.”
