When most people start a YouTube channel, they try to do what everyone else is doing:
- 🎭 “Let me entertain people so they’ll subscribe.”
- 🔥 “I’ll talk about trending topics to go viral.”
- 😂 “I’ll try to be funny and make everyone like me.”
But here’s the truth:
Trying to talk to everyone is the fastest way to get ignored by everyone.
And if you’re a creator aged 35, 40, 50 or beyond, this is even more important for you.
Why Trying to Please Everyone Doesn’t Work?
Let’s say you make a video titled:
🎥 “5 Ways to Be Happier”
That sounds nice.
But who is it really for?
A 17-year-old high school student?
A 35-year-old single mom?
A 52-year-old man going through a career change?
All those people have different problems.
So that video helps nobody in a real, personal way.
Now compare that to a video titled:
“How Men Over 40 Can Feel More in Control Again After a Job Loss”
💥 Boom.
👉 That’s direct.
👉 That’s real.
👉 That’s helpful.
It speaks to one person.
And that one person will feel like,
“This video is talking directly to me.”
That’s what makes someone trust you.
That’s what makes them follow you.
And that’s what makes them eventually buy from you — because they know you get them.
🎯 The Power of One Clear Person and One Clear Problem
You don’t need a huge audience to make money on YouTube.
You need the right people — people who feel like your videos were made just for them.
To do that:
Pick one person (an age, a life stage, a struggle)
Pick one painful problem
Make your videos speak only to that person
When you do that, your channel becomes laser-focused.
And that’s what makes your videos valuable — even with just 57 views or 103 subscribers.
Because your small audience sees you as the solution, not just as another entertainer.
📌 Real-Life Example
Let’s say you’re a 45-year-old woman who went through early retirement and learned how to budget wisely.
You could make videos like:
💡 “How Women Over 40 Can Build a Calm, Frugal Life After Quitting a High-Stress Job”
💸 “What I Did When My Paycheck Stopped: A Midlife Money Reset Guide”
🔁 “Starting Over at 45: My Simple 3-Step Budget Plan for Women”
That’s way more powerful than “How to Save Money.”
And way more helpful than “My Life Vlog.”
