📉 YouTube makes people think:
“I need a big channel to make real money.”
But that’s not true.
In fact, some small channels — even with under 500 subscribers — are making more money than big channels with thousands.
How?
Because they do this one thing right:
👉 They talk to ONE specific person.
🎯 Most Creators Try to Talk to Everyone… and Get Ignored
They make videos like:
“10 Tips for Productivity”
“My Morning Routine”
“How to Stay Motivated”
But here’s the problem:
❌ These topics are too general.
No one feels like those videos are for them.
And when no one feels spoken to…
No one watches
No one comments
No one buys
🔍 The Small Channel Superpower: Specific Help for Specific People
Now imagine a channel that’s tiny — maybe 127 subscribers.
But the videos say things like:
“How Single Dads Over 40 Can Start a Side Hustle From Home”
“Low Energy After 45? Try This Simple Testosterone Reset”
“Moms With Adult Kids: Here’s How to Get Your Spark Back”
That channel is speaking clearly to real people with real pain.
It doesn’t need to be big.
It just needs to be focused.
Because when someone hears their own pain described in your title, they:
✅ Click fast
✅ Listen with full attention
👥 When You Speak to One, You Attract Many Like Them
Here’s the beauty of being specific:
When you help one type of person, you start attracting others just like them.
Why? Because:
🗣️ Your content feels personal
🔐 Your message feels safe and real
🎯 Your advice fits their exact situation
And when that happens, your subscribers grow — slowly but steadily — with the right people.
These are not random viewers.
These are the people who:
Click your links
Join your email list
Pay for your offers
⚡ Big Channels Entertain. Small Channels Transform.
There’s nothing wrong with being big.
But big creators often need to stay broad to keep everyone happy.
They focus on views.
You, as a small creator, can focus on results.
You can:
✅ Build trust faster
✅ Go deeper
✅ Offer more direct help
That’s how you:
💻 Sell digital products
👨🏫 Attract coaching clients
🎤 Get booked for speaking or freelance work
💰 Create a full-time income from a channel that’s still small
📝 Here’s Your Action Step Today:
Write this down:
“The one person I want to help is ________ who is struggling with _________ and wants __________.”
Example:
“I help men over 40 who feel burnt out and fat get their energy and strength back without crazy workouts.”
That is your channel strategy.
That is your money strategy.
Every video you make should speak directly to that one person.
📘 Want the full roadmap to making money on YouTube without needing to go viral?
🎁 Download your free ebook:
“10 Ways to Make Money on YouTube With Less Than 100 Subscribers.”
